Course curriculum

    1. Welcome from Christine

    2. Course objectives

    3. How to use this course

    1. The process of preparing a news release

    2. Recap: Inverted Pyramid Structure

    3. Recap: The 5 Ws and H

    1. Building your media release

    2. Your finished media release

    3. Recap: The Core Components

    1. Enhancing the media release for digital channels

    2. Recap: Digital assets you can use

    1. Deadlines and Media Advisories

    2. Recap: Deadlines and Media Advisories

    1. The review process

About this course

  • $119.00
  • 17 lessons
  • 0 hours of video content

Your Instructor

Christine Townsend

Course Creator

Christine is the founder of www.piotoolkit.com and has over twenty years experience in media handling for the emergency services and public sector. Now based in Austin, TX, Christine continues to write training packages and deliver resources for the professional communicator. With her previous experience as a journalist and as a decorated operational police officer, Christine has worked to bridge the gap between public and police through better communication. Her experiences have included large scale events such as the London 2012 Olympics, the funeral of British Prime Minister Margaret Thatcher and financial scandals, riots and the handling of historic sex abuse cases.